Role: Senior Visual Designer
Software: Illustrator, Photoshop, AfterEffects, FinalCut Pro X
At iSpot, I collaborated with the Marketing team to ideate new strategies for targeted market outreach strategies. I created concept art, storyboards, animatics, and fully rendered animation ready for the big screens.
My work was shown in Times Square and featured in a “Best Of” list for 7 Times Digital Signage Became Works of Visual Art.
This project involved designing the illusion of a continuous animated piece across three billboards of different shapes and sizes and elevations. I managed this by modeling the building in After Effects.
Marketing to marketers is always a challenge. How do you authentically approach the people who have not only seen it all- but personally made it all? To make sure iSpot was on their minds, I branded a charging station that would keep them (em)powered to keep making the best decisions. It paired nicely with the iSpot.tv ad in the conference app.
A classic project for a disruptive brand, the explainer videos created were in two parts: an overview of iSpot as a whole and a second video that took a deeper dive into the powerful analytics dashboard. Initially designed and approved for use in a direct mailer video book.
Swag is a great way to say thank you to coworkers and customers alike!