Bruja Hair Salon
Starting a business is never easy
Role: Visual Designer, Consultant
Client: Letisha Turner-Pierce
Software: Illustrator, Photoshop
When Letisha approached me about branding the salon, she had a strong vision in mind: a magical space where people would gather and feel safe.
When a deadly diagnosis put a damper on the opening of her shop, the community came together to build Bruja.
Branding the Magic
Letisha’s heritage heavily informed the font and color choices. The custom branding package for Bruja included some unique problem-solving elements. A reusable #hashtag element for quick branded social media posts, and printable photo sheet for customers to take home.
