“iSpot TV is an ad measurement company that has recently taught industry how it’s done by delivering one of the most visually rich DOOH campaigns of the year. Also, they did it on Times Square which is the most desired advertising space in the world. With a powerful slogan “Bold brands break old habits” there is a ball that falls through three big vertical screens. The result is an impressive and disruptive attention-grabbing ad.”
As part of the ANA Masters of Marketing conference sponsorship, iSpot placed branded charging stations to give marketers the power (of analytics). The charging station video matched the digital ad placed in the conference app.
Some internal, some external – here’s a collection of some of the branded items I designed.